William Hill Colorado is partnered with two casinos in Black Hawk and offers in-person betting at both plus statewide mobile betting. The William Hill brand has a large presence in the US sports betting market, bringing with it no shortage of experience.

The Limited Gaming Control Commission (LGCC) held a meeting in April 2020 where it awarded three sports betting licenses in total to William Hill in Colorado. Two of those licenses are for sportsbooks operated in conjunction with Isle Casino and Lady Luck Casino in Black Hawk while one is for online betting.

The William Hill mobile app and website officially launched for Colorado customers in September 2020. Now that online betting up and running, we offer this William Hill Colorado review to provide potential customers a full overview of the software, betting options, welcome bonuses and more.

Quick Reference:

  • Visit William Hill online at: www.williamhill.com
  • Mobile apps available for: iOS and Android
  • Colorado licensing status: Approved
  • Can I bet on Colorado college games at William Hill? Yes.
  • Who’s allowed to bet online at William Hill? Customers must be 21 or older and located within state lines.
  • Land-based casino partners: Isle Casino and Lady Luck Casino

William Hill Bonuses and Promotions

William Hill has traditionally offered smaller bonuses with favorable terms for new users but came to the Centennial State with a lager-than-usual bonus. The new William Hill CO bonus offers all first time customers a free bet worth up to $500.

First Deposit Bonus: Free Bet Worth up to $500

Bonus Code: WH500

Currently, William Hill CO offers new users a free bet worth up to $500. The size of the free bet is tied to each user’s first deposit as follows:

  • Deposit $50 to $99.99: $100 free bet
  • Deposit $100 to $249.99: $250 free bet
  • Deposit $250+: $500 free bet

To claim this offer, new users must register a William Hill account, use the promo code WH500 and place their first deposit of $50 or more within seven days of signing up.

This offer comes with a reasonable rollover of just 1x the initial qualifying deposit. For example, if a customer deposits $100 to claim a $250 free bet, he or she would need to place a total sum of $100 worth of wagers prior to withdrawing any money won by wagering the free bet.

Other Ongoing Promotions

William Hill customers can log in any time to view any current ongoing promotions. The number and types of promotions on offer vary from day to day. Some days, customers will find numerous promos and other days, variety is lacking.

Types of offers customers tend see at William Hill include promos such as cash back rewards for customers who place wagers that lose, refunds for customers who bet on heavy underdogs that make it a close game, parlay insurance and special offers for big games.

Odds boosts on select markets are offered on a day-to-day basis as well. For example, William Hill might enhance the odds on a “both teams to score” bet from +130 to +150 and on a straight wager to win from +115 to +155.

Sports Covered by William Hill

The list of sports covered by William Hill changes by the season but generally includes all the major sports leagues of the world. The major pro leagues and college sports are covered in great detail, but William Hill does not cover lesser-known sports to the same degree as competing sportsbooks.

Sports Covered:

  • Aussie Rules
  • Auto racing
  • Badminton
  • Baseball
  • Basketball
  • Boxing
  • Darts
  • Football
  • Golf
  • Hockey
  • Rugby League
  • Rugby Union
  • Soccer
  • Table Tennis
  • Tennis
  • MMA

In covering individual games, William Hill provides an adequate variety of wagering options. Major US sports receive the most attention with football, baseball, basketball and hockey games usually offering upwards of 100 different types of wagers.

Mobile Betting Review

Mobile users can download the William Hill app for iOS and Android devices or visit the website to bet online with no download needed. iPhone users can download the app from the App Store while Android users can find a direct download link at WilliamHill.com.

The William Hill mobile app functions well, which is not particularly surprising given the company has offered mobile betting in Nevada since 2012. Our experience with the mobile app for iPhone has been mostly positive to date. Odds are refreshed in real time, wagers are easily added to the betting slip and in-play betting functions without issue.

The mobile interface does feel a bit busy at times with numerous features, promotions and betting markets all vying for attention upon logging in. Users looking for a specific game or sport are best served by tapping the “All Sports” menu item to browse a current list of sports for which there are open wagers.


In-Play Betting

William Hill has a strong in-play betting offering due to widespread coverage of events big and small along with in-depth live stats that keep customers in the game even if they can’t watch it live.

The William Hill in-play betting interface is fairly advanced as it generates a virtual depiction of what’s actually happening based on incoming data from the event in question. As an example, the following screenshots show how William Hill was able to take live data from an in-play darts competition to show a darts board and the landing location of every dart thrown. William Hill provides similar features for football, baseball, basketball, hockey and other sports.

In-play betting markets consist of a combination of final game outcomes and short-term events. Players can bet on who will win a game at any time with odds that are updated in real time or take shorter in-game wagers that are resolved within the next few minutes.


Customer Support

Customer support at William Hill is offered via live chat, text message, phone and e-mail. The William Hill website and mobile app also offer a fairly comprehensive knowledge base and FAQ that can assist with most common issues.

Deposit Options

Colorado law allows mobile betting sites to accept a broad range of deposit methods spanning the full range of credit, cash and online banking. William Hill’s list of deposit methods is somewhat limited in that regard but covers all the basics.

  • Credit and Debit Cards: William Hill accepts Visa, Mastercard and Discover.
  • ACH eCheck: Customers may transfer funds directly from a checking account to their betting account. Deposits are credited to William Hill instantly but note it can take up to two days for the transaction to be reflected in your checking account.
  • William Hill Prepaid Card: The Play+ prepaid debit card by William Hill can be used to make a first deposit instantly but also gives players a physical card that can be used anywhere Discover is accepted.
  • PayNearMe: New users who would prefer to use cash may select PayNearMe to generate a pay slip that can be taken to a nearby convenience store or pharmacy to complete the deposit.

Responsible Gambling

As a licensed betting site in Colorado, William Hill is obligated to meet minimum responsible gambling standards and does so. Customers may log in their accounts online or via mobile to set spending limits, deposit limits, time limits and temporary timeouts for up to 30 days.

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