BetAmerica Colorado is an online betting and gaming brand operated by Churchill Downs Inc., parent company of the Kentucky derby, casinos and racetracks across the country. With Colorado licenses in hand, BetAmerica is now in the final phases of launching statewide mobile betting and a retail sportsbook.
BetAmerica comes to Colorado by way of a partnership with Full House Resorts, which operates Bronco Billy’s Casino and Hotel in Cripple Creek. The brand already offers sports betting in New Jersey and elsewhere, so today we offer this early BetAmerica Colorado review and preview to provide readers with an idea of what to expect once it goes live with online and in-person betting.
Horse racing fans may know the BetAmerica name from its long-time online racing betting operations in Colorado and elsewhere. The company was established in 2008 with a focus on horse racing betting and was acquired by Churchill Downs Inc. in 2017. In 2019, BetAmerica entered the sports betting business after launching in New Jersey.
- Visit BetAmerica online at: www.betamerica.com
- Mobile apps available for: iOS and Android
- Colorado licensing status: Approved
- Can I bet on Colorado college games at BetAmerica? Yes. Colorado law allows licensed betting sites to accept wagers on in-state and out-of-state college teams
- Who’s allowed to bet online at BetAmerica? BetAmerica accepts customers who are 21 or older. Customers may sign up for accounts and make deposits from anywhere but must be located within state lines to place wagers.
- Land-based casino partner: Bronco Billy’s Casino and Hotel
BetAmerica Colorado Launch Date
Neither BetAmerica nor Bronco Billy’s have confirmed when they will launch online and in-person betting. That being said, it appears a launch is not that far off. Bronco Billy’s and BetAmerica both have all the licenses they need from the state to open a retail sportsbook and/or a mobile sportsbook when they are ready.
Mobile betting may end up launching first due to coronavirus concerns that disrupted plans and closed casinos for months on end. In such an environment, mobile betting is a much simpler prospect due to its inherent adherence to social distancing principles.
We will update this review with all the details once BetAmerica Colorado launches.
BetAmerica Bonuses and Promotions
BetAmerica does not tend to be a promotions-heavy sportsbook as evidenced by its offers in other states. It is quite possible BetAmerica Colorado will buck the trend, but its offers to date have been relatively uniform across every other state in which it operates.
If that holds true, Colorado bettors can expect the following welcome bonus and potentially additional promotions similar those described below. We say “potentially” because BetAmerica’s offers do vary by state and it is unclear what types of promos will be offered in Colorado.
Bet $50, Get $50
Bonus Code: BET50
In other states, BetAmerica offers a 100% match bonus on each customer’s first wager for up to $50 in free bets.
For example, a first bet of $20 results in a $20 bonus while a $50 first bet results in a $50 bonus.
The bonus funds are issued to customers within 24 hours of placing a qualifying bet and must be used within seven days of receipt. Free bets may only be used on wagers with odds of -200 or greater and may not be withdrawn – only the winnings from free bets are eligible for withdrawal.
In-Play Betting Bonus: Bet $20, Get $20
BetAmerica encourages new and existing customers a like to give in-play betting a try with this “bet $20 to get $20” offer. Bettors who have not yet made a live wager who place one for $20 or more are instantly given $20 in bonus funds as a welcome to in-play betting.
The in-play betting bonus comes with a 1x rollover, meaning customers must place $20 worth of wagers before withdrawing any winnings associated with the bonus money. The bonus itself may not be withdrawn and is not included in any payouts, but all net winnings associated with the bonus may be withdrawn after meeting the rollover.
Ongoing Offer: Bet $5, Get $20
Another long-running promo BetAmerica offers in some states is a “bet $5 to get $20” offer for new and existing customers alike. Bettors can claim the offer by logging in, visiting the promotions tab and opting in.
After opting in, customers will get $20 in bonus funds after placing at least $5 worth of wagers using their own money. Any money won wagering the bonus funds can be withdrawn after meeting a 1x rollover.
BetAmerica Super Odds
Customers can visit the Super Odds tab to view daily enhanced odds offers on select markets. For example, a wager that was paying +165 might be boosted to +190 while another wager that was a +220 might be boosted to +250. Super Odds offers change daily to encourage customers to log in often and see what’s on offer.
Sports Betting Markets and Types of Wagers Offered by BetAmerica
Colorado law allows licensed operators to accept wagers on an extremely wide range of sports, covering everything from the NFL to lesser-known sports such as floorball and beach soccer.
BetAmerica offers wagers on a standard range of sports, typically covering the biggest sports in the US and on the international stage. Football, basketball, baseball and other major US sports are covered in great detail while international sports consist of soccer, cricket, table tennis and darts.
Compared to other betting sites, BetAmerica’s coverage of sports leagues is about average. All the major sports are covered, and many niche sports (such as netball and surfing) are offered but not to any great extent.
Depending on the season, BetAmerica offers wagers on the following sports:
- Aussie Rules
- Beach Volleyball
- Gaelic Sports
- Ice Hockey
- Motor Racing
- Rugby League
- Rugby Union
- Table Tennis
- Water Polo
- Winter Sports
Types of wagers offered varies by sport, but BetAmerica has a propensity to offer an extensive lineup of wagering options for the more popular leagues. Customers will at times find as many as two hundred individual types of bets for a single competition.
Mobile Sportsbook Review
iOS users can download the official BetAmerica mobile app from the App Store while Android users can visit BetAmerica.com to download the app directly. In both cases, it is clear BetAmerica’s prior experience with mobile racing betting translates well to traditional sports betting.
The BetAmerica app is responsive to taps and moves quickly from screen to screen. Navigation is organized such that the homepage displays popular and upcoming games along with odds on the main markets for each game.
Users can navigate through the full list of sports using a collapsible menu, add wagers to the betting slip by tapping the odds displayed next to any market and then adjust bet sizes by visiting the betting slip.
The iOS and Android apps both support the full range of BetAmerica features such as in-play betting, live stats, head-to-head stats and account management. In all, the BetAmerica app is functional and capable.
In-Play Betting Review
BetAmerica Sportsbook offers in-play betting seven days a week on all major events, matches and tournaments. The big US sports are covered daily along with international soccer games and other events from around the world.
The in-game wagering platform is organized to display a running list of stats for that game (scoring, possession, timeouts and so on) alongside live markets with odds updated in real time. The end result is an interface that provides enough information that users can follow a game from start to finish, place wagers and know what’s going on even if they can’t make it to a TV to watch the game live.
The types of live wagers available during games varies from sport to sport, typically based on the popularity of the sport. Major US games, for example, are covered with many more wagering opportunities during the game. In-game markets always include wagers on who will win and often on shorter-term outcomes such as the next score, winner of the next half/quarter and so on.
During some higher-profile games, BetAmerica offers “fast markets” that allow users to bet on whether or not something will happen within the next 1-5 minutes of play. This might be the outcome of a corner kick, penalty, turnover or something else entirely.
In all cases, fast markets are designed to provide short-term betting opportunities and instant payouts. Each wager is settled within minutes, potentially giving players many options throughout the duration of the game.
BetAmerica provides customer support via phone and e-mail. Live agents can be reached by phone during normal business hours seven days a week while e-mail support is offered 24/7.
In Colorado, licensed sportsbooks are authorized to accept most common forms of payments. This includes credit and debit cards, bank transfers and cash in-person.
- Credit cards: Visa and Mastercard
- Debit cards: Visa and Mastercard
- PayPal: PayPal accounts may be used only if they are linked to a personal checking account
- Online Bill Pay: Use your bank’s online bill pay feature to approve a BetAmerica deposit
- PayNearMe: Pay with cash at a nearby pharmacy or dollar store; deposits are credited within minutes
- Play+: Prepaid card issued by BetAmerica that allows instant online deposits, withdrawals, ATM withdrawals and in-store purchases
- Skrill: E-wallet account that supports deposits and withdrawals
Colorado sports betting regulations require all licensed operators to meet certain responsible gambling provisions.
Specifically, 1 CCR § 207-2-9 requires sportsbooks to prominently display a gambling help hotline phone number, a direct link to a problem gambling resource website, a clear statement of the operator’s responsible gambling policy, to conduct responsible advertising and to offer a self-exclusion program.
BetAmerica meets or exceeds all responsible gambling requirements in Colorado, partially due to already having operations in other states with similar rules. To that end, the BetAmerica website and mobile app offers the following responsible gambling tools:
- Deposit limits: Users may set daily, weekly and monthly limits on the amount they can deposit to their BetAmerica accounts
- Betting limits: Users may set daily, weekly and monthly limits on the total amount they can wager
- Time limits: Users may set a maximum amount of time in hours they are able to access BetAmerica
- Timeout periods: Users may set a period ranging from 72 hours to 30 days during which they are not allowed to use BetAmerica
- Close account: Customers may contact BetAmerica to close their accounts entirely
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